Visual Design
- GRAPHIC DESIGN
- BRAND DESIGN
- PACKAGE DESIGN
- VISUAL DESIGN
Overview
Matcha is a contemporary tea brand that blends freshness, elegance, and a light-luxury lifestyle. This project focused on extending their existing logo into a comprehensive brand visual identity—covering packaging, in-store materials, and digital visuals—to reflect the brand’s modern, refined taste.
Client
Matcha
Year
2023
Main Goal
The goal was to create a cohesive and aesthetically sophisticated brand system that visually communicates freshness, quality, and a modern lifestyle sensibility. Without changing the logo, the challenge was to build a strong visual identity that enhances brand recognition and aligns with consumer expectations for premium, minimal design.
Process
I developed a full visual system including key visuals, packaging design (injection-molded cups, seal film, ice cream wrappers, straw packaging), and in-store graphic direction. The designs emphasize clarity, material texture, and color balance to appeal to a young, style-conscious audience. I also designed a set of social media graphics that extend the visual identity across digital platforms in a clean and elegant way.
Outcome
The final outcome is a unified visual experience that positions Matcha as a stylish, premium tea brand. From packaging to digital presence, every touchpoint communicates a sense of refinement, freshness, and modern elegance. The system elevates the brand’s appeal and reinforces its identity as part of a sophisticated lifestyle.