Brand Design
- VIS DESIGN
- LOGO DESIGN
- BRAND DESIGN
- TYPOGRAPHY
Overview
The Arabella is a modern, minimalist real estate development that emphasizes refined urban living. This project focused on crafting a cohesive brand identity that feels understated yet stylish, aligning with the architecture's clean lines and contemporary aesthetic.
Client
The Arabella
Year
2024
Main Goal
Create a visual identity system that reflects the project’s architectural sensibility—elegant, structured, and timeless—while appealing to a design-conscious, modern clientele.
Process
Starting from the logo design, the project evolved into a full brand guideline, including typography, color system, layout rules, and digital applications. The visual direction was kept minimal but expressive, using grid-based layouts, muted tones, and refined typography to evoke a sense of quiet luxury.
Outcome
The Arabella’s new identity system achieved a sophisticated yet approachable presence that complements the building’s architecture. The brand now communicates a consistent look and feel across print, web, and sales materials—offering a solid foundation for future marketing and presentation needs.